WHY LIST WITH FRESH WATER BOATS ?

Fresh Water Boats offers its customers an innovative and cost effective NO RISK MARKETING PROGRAM. Simply put, YOU PAY ONLY 7.9% - NOT THE INDUSTRY STANDARD 10% - AND YOU ONLY PAY US IF WE SELL YOUR BOAT.

We are a NORTH AMERICAN MARINE MARKETING COMPANY with offices in both Canada and the USA covering the GREAT LAKES.

Our proven MARINE MARKETING SYSTEM will PUBLISH your BOAT LISTING to over 44 MARINE WEBSITES and will expose your boat to 1000 times more potential buyers than any individual seller can reach when running a private for sale by owner ad.

Many sellers fall into the expensive trap of spending hundreds of dollars on classified ads that never result in a sale, and then end up listing their boat many months later, and ultimately selling at a much lower price.

Experienced boaters know, USED BOATS are a hard commodity to sell and they do not sell themselves.

Most importantly, we are not a boat dealer that is masquerading as a boat broker. WE DO NOT HAVE A CONFLICT OF INTEREST IN OUR MARKETING CHANNEL.

Ask any boater who has listed his boat with a dealer and has watched the dealer sell his own used boat inventory before he sells the client’s brokerage boat. Your brokerage listing is generating leads for the dealer to use as he attempts to sell his own used boat inventory.

In addition, both the BUYER & SELLER benefit when an OBJECTIVE THIRD PARTY facilitates the SALE PROCESS. Most buyers have serious questions and major concerns that when not handled properly, prevent the sale from closing.

Simply put, boats listed with a PROFESSIONAL BROKERAGE COMPANY SELL FASTER AND SELL FOR MORE MONEY.

For more information contact BRENT LEATHWOOD, CERTIFIED PROFESSIONAL YACHT BROKER at 416-318-1215.

There are 3 key points worth noting regarding selling pre-owned vessels.

PRICE / ADVERTISING / PRESENTATION

Consumers shop PRICE first and typically ignore over-priced listings. "Over-priced" listings help sell "properly-priced" listings.

It is one of the oldest real estate sales techniques in the book. Show your customer a competitor's $300,00 listing that is over-priced. Then show him your listing that is properly-priced at $250,000. Sell your listing. You do not have to be the lowest priced listing in the market to sell your boat but your asking price should be realistic.

ADVERTISING is the key to generating SALES TRAFFIC on your vessel. Fully integrated advertising campaigns are very expensive. Print ads, multiple professional websites, high quality graphics, good photos, are all necessary to get BUYERS interested enough in your boat, to take the time to go look at it.

You have to get potential buyers on your boat in order to have an opportunity to sell it to them.

A $75 "FOR-SALE-BY-OWNER" classified ad, or a dealer website that focuses on selling their own inventory boats and not your used boat, will probably not sell your boat on terms you will be happy with.

PRESENTATION simply means your boat needs to be in SHIP SHAPE condition when any potential buyer sets foot on it.

With over 500,000 used boats for sale in North America on any given day, as a seller you are competing for the buyer’s time, attention and money.

Make a good FIRST IMPRESSION and most importantly, do not give any potential buyer a reason to reject your boat.